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Volume 1 (38) ’ 2022

Obraz. – Vol. 1 (38). – 2022

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Title: Maskot as a tool of image formation
Author:

DOI:

Fisenko Tetiana

ISSN 2415-8496
Obraz, 2022. Vol.1 (38). P. 6–19
https://doi.org/10.21272/Obraz.2022.1(38)-6-19

  • Mascots are not only used in various types of advertising, they are increasingly becoming brand characters and involved in shaping the image of the organization, as they make advertising campaigns brighter and, consequently, more effective. The research paper aimed to identify the features of creating a mascot (brand character), to outline the theoretical aspects of forming the brand’s image involving a character, to review the practical experience of using characters. The paper also summarizes and considers the historical experience of involving brand characters in the process of forming the organizations’ images. A typology of brand characters was improved based on different researches.

    Key words: history of advertising, history of PR, brand character, mascot, image

  • UDC 007 : 659.1

    Maskot as a tool of image formation

    FISENKO Tetiana
    PhD (Social Communications),
    National Technical University of Ukraine «Igor Sikorsky Kyiv Politechnic Institute», 37, Prosp.
    Peremohy, Kyiv, 03056,Ukraine, e-mail: [email protected]

    Introduction. Due to the communicative and psychological influence of the brand character, as an audiovisual element of the advertising message has an undeniable advantage over its other elements, especially when it comes to the verbal part of the advertising message.
    The relevance of the researech is due to the information overload of the modern advertising market, in which experts try to attract the attention of the target audience and interest them in unusual properties, characteristics of the brand with the help of mascots, thus helping to communicate with consumers.
    Research methods. Achieving the goals of the article is provided by using methods: axiomatic method was used to study and definition of the conceptual apparatus, generalization of criteria and classifications of mascots in terms of mass communications; analytical method was used for studying global trends in creating brand characters; empirical method was aimed to generalize the practical experience of attracting brand character; comparative method helped to generalize practical experience of involving brand characters in Europe and the USA.
    The results and discussion. Psychologists say that one of the vital factors for a person is communication. In the process of communication a certain attitude, impression, emotion, etc. is formed. Brands have long been communicating with the audience, not just offering a product or service. Advertising gives people an example of people’s behavior that will make their lives easier or brighter.

    Conclusions. Thus, analyzing the theoretical material, we can conclude that a brand character is an effective tool for image formation. Brand characters have become mascots for many organizations and companies. Examining the various characteristics of the brand character, it was found that this is a real or fictional character who has his character, features, history and is used to strengthen the brand as part of the image strategy.

    Key words: history of advertising, history of PR, brand character, mascot, image.

    Стаття надійшла до редакції 20.02.2022

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Title: Lingualization of the refugee concept in the Ternopil regional press
Author:

DOI:

Vilchynska Tatiana, Vilchynsky Oleksandr

ISSN 2415-8496
Obraz, 2022. Vol.1 (38). P. 20–27
https://doi.org/10.21272/Obraz.2022.1(38)-20-27

  • The article is devoted to the analysis of the concept of REFUGEE in the Ternopil regional press. Interest to him is due to the noticeable migration processes that play an important role in the transformation of
    discursive practices of modern society, rethinking the famous and the emergence of the new nominations of the subjects of these processes. The purpose of the reconnaissance was to find out features of language objectification of the concept to denote persons forced to change their place of residence in the conditions of Russian military aggression in 2014 and 2022, on the example of Ternopil regional publication «Free Life Plus». The analysis showed that the concept of REFUGEE in the studied texts is characterized by branching system of names and it testified to the need for their unification, that is due to modern challenges to information security of the state, also changing the causes and consequences of refugeesness.

    Key words: : REFUGEE concept, nominative field, media text, regional press, Ternopil region.

  • UDC 070:811.161.2’27]:314.151.3-054.73

    Lingualization of the refugee concept in the Ternopil regional press

    Vilchynska Tatiana, D.Sc. (Philology), Professor, e-mail: [email protected],
    ORCID – https: // orcid. org / 0000-0003-4881-6132;
    Vilchynsky Oleksandr, PhD (Social Communications), Associate Professor, e-mail: [email protected],
    ORCID – https: // orcid. org / 0000-0001-8369-1692.
    Volodymyr Hnatiuk Ternopil National Pedagogical University, M. Krivonosa st., 2, Ternopil, 46027, Ukraine.

    Introduction. Interest to a concept of REFUGEE in the Ternopil regional press is due to noticeable migration processes that play an important role of transforming the discursive practices of modern society, rethinking famous and the emergence of new nominations of the subjects of these processes, which caused the activation of nominations for designations persons, who forced to change their place of residence and it aroused scientific interest in such nominations.
    Relevance of the study. Despite the fact that research the problem of refugeesness has significantly intensified in the context of globalization and modern military realities, but linguistic works which dedicated to the analysis of conceptualized the notion concept of REFUGEE, especially in the regional press texts, is known not much. The purpose of the investigation was to find out the peculiarities of the language objectification of the concept of REFUGEE as the main marker for designating persons forced to change their place of residence in the context of Russia’s military aggression in 2014 and 2022, in Ukrainian media text on the example of the Ternopil regional publication «Free Life Plus».
    Methodology. The methodology of research of this concept involves a triangulation approach associated with use of various methods and techniques, including both traditionally descriptive and relatively new methods of conceptual analysis, content analysis.
    Results. Conducted observations have testified that the concept of REFUGEE in the newspaper «Free Life Plus» is characterized by an extensive system of names, which are dominated by such as refugee, immigrant, internally (temporarily) displaced person, as well as others, that is due to the trend mass displacement of people from eastern Ukraine to the western regions in connection with the full-scale Russian aggression and connect with it migration crisis.
    Conclusions. Detected branched nominative field of the concept is revealed REFUGEE in the researched media text confirms the need to unify the names for its designations, that is due to modern challenges to information security of the state and changing the causes and consequences of refugeeness, particular in the aspect of distinguishing between the concepts of internal and external refugee, temporarily displaced person and internally displaced person, Ukrainian immigrant within their state, as well as the establishment of their legislative status to prevent use their as «hybrid weapons» for destabilization of the socialpolitical situation in the country. The prospect of further research is associated with the study of other media texts, where the problem of refugeeness finds its fullest embodiment.

    Key words: REFUGEE concept, nominative field, media text, regional press, Ternopilregion.

    Стаття надійшла до редакції 09.02.2022

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Title: Means of creating the image of the university in the materials of all-ukrainian publications
Author:

DOI:

Volyk Alina

ISSN 2415-8496
Obraz, 2022. Vol.1 (38). P. 28–40
https://doi.org/10.21272/Obraz.2022.1(38)-28-40

  • The relevance of the study lies in the need to build a positive media image of the university in order to increase the prestige of Ukrainian higher education in society. The difficulty in creating a favorable
    image of the university is reduced to the problem of the lack of clear mechanisms for the formation of the university. Therefore, the aim of the work is to outline the means of creating a media image of the
    university on the basis of texts of all-Ukrainian publications about the university. Quantitative and percentage indicators of positively and negatively evaluated texts, as well as the presence of a significant
    list of the university issues in media texts became the basis for focusing on the means of negativeizing the media image of the university.

    Key words: : media image, university image, means of image creation, problems of higher school, allUkrainian media.

  • UDC 378.07:005.336.6]:070.11]](477)(045)

    Means of creating the image of the university in the materials of all-ukrainian publications

    Volyk Alina, leading specialist,
    Taras Shevchenko National University of Kyiv, 60, Volodymyrska str., Kyiv, 01033, e-mail:
    [email protected]
    ORCID – https://orcid.org/0000-0002-4947-8115

    Introduction. The requirement to use new approaches and methods to increase the
    prestige of the university in society, the formation of its favorable image among students and
    entrants, and, as a result – increase the number of potential students. Among such methods
    is the creation of a positive media image of the university in society.

    Relevance of the study. The urgency of the study is due to the lack of clear mechanisms
    for creating a media image of the Ukrainian institution of higher education. The consequence
    of this problem is the difficulty in building a positive image of the university and higher
    education in general, in forming the authority of the university among students.
    Methodology. In order to separate materials about the university from the total amount
    of content, contextual analysis was used. The content was analyzed using the monitoring
    method. Inductive, comparative, descriptive and generalization methods was used to
    outline current problems of higher education, identified on the basis of analysis of texts of
    publications.
    Results. The analysis showed that the percentage of positive materials in the media is 26%,
    while negative – 45%. Therefore, in this paper the means of negativeizing the image of the
    university are investigated in more detail. Therefore, the following means of negativeizing
    the image of the university in the media were identified: detailed coverage of the problems
    of higher education; comparison of Ukrainian universities and higher education in general
    with foreign ones in a negative context; coverage of educational news through the prism of
    politics and other.
    Conclusions. As a result of the analysis, for the first time, the means of creating the image
    of the university in the all-Ukrainian media were singled out. The obtained conclusions are
    an impetus for the study of relevant tools in university media and social networks, the global
    image of domestic universities in Ukraine and the world.

    Key words: REFUGEE media image, university image, means of image creation, problems of higher school, allUkrainian media.

    Стаття надійшла до редакції 08.02.2022

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Title: Attributes of the Ukrainian media brand
Author:

DOI:

Shevchenko Viktotiya

ISSN 2415-8496
Obraz, 2022. Vol.1 (38). P. 41–52
https://doi.org/10.21272/Obraz.2022.1(38)-41-52

  • The system of media identification as a brand are an important part in increasing visibility by readers and collaboration with other media, business partners, advertisers, all those who value stability and reputation. For the media, branding is primarily about following certain rules for working with facts, data and content. The purpose of the article is to substantiate the essence of branding of media
    companies, characterization of brand attributes that ensure the competitiveness of the media in the Ukrainian market Brand attributes for the media have their own characteristics compared to branding
    in the general sense. The main role is played by the essence and concept embedded in editorial policy. The attributes of a media brand are brand naming, brand image, visual content, marketing cat, website,
    marketing strategy.

    Key words: : media image, university image, means of image creation, problems of higher school, allUkrainian media.

  • UDC 378.07:005.336.6]:070.11]](477)(045)

    Means of creating the image of the university in the materials of all-ukrainian publications

    Volyk Alina, leading specialist,
    Taras Shevchenko National University of Kyiv, 60, Volodymyrska str., Kyiv, 01033, e-mail:
    [email protected]
    ORCID – https://orcid.org/0000-0002-4947-8115

    Introduction. The requirement to use new approaches and methods to increase the
    prestige of the university in society, the formation of its favorable image among students and
    entrants, and, as a result – increase the number of potential students. Among such methods
    is the creation of a positive media image of the university in society.

    Relevance of the study. The urgency of the study is due to the lack of clear mechanisms
    for creating a media image of the Ukrainian institution of higher education. The consequence
    of this problem is the difficulty in building a positive image of the university and higher
    education in general, in forming the authority of the university among students.
    Methodology. In order to separate materials about the university from the total amount
    of content, contextual analysis was used. The content was analyzed using the monitoring
    method. Inductive, comparative, descriptive and generalization methods was used to
    outline current problems of higher education, identified on the basis of analysis of texts of
    publications.
    Results. The analysis showed that the percentage of positive materials in the media is 26%,
    while negative – 45%. Therefore, in this paper the means of negativeizing the image of the
    university are investigated in more detail. Therefore, the following means of negativeizing
    the image of the university in the media were identified: detailed coverage of the problems
    of higher education; comparison of Ukrainian universities and higher education in general
    with foreign ones in a negative context; coverage of educational news through the prism of
    politics and other.
    Conclusions. As a result of the analysis, for the first time, the means of creating the image
    of the university in the all-Ukrainian media were singled out. The obtained conclusions are
    an impetus for the study of relevant tools in university media and social networks, the global
    image of domestic universities in Ukraine and the world.

    Key words: media brand, Ukrainian media, branding, editorial policy, media image, marketing strategy.

    Стаття надійшла до редакції 27.01.2022

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Title: Journalistic standards in newscasts of 1 + 1 and Ukraine tv channels
Author:

DOI:

Borsuk Natalia, Onyshchuk Viktoriia.

ISSN 2415-8496
Obraz, 2022. Vol.1 (38). P. 53–61
https://doi.org/10.21272/Obraz.2022.1(38)-53-61

  • Violation of the standards of journalism and the code of ethics is the most pressing problem for Ukrainian media when covering news. To improve the rating of trust in television, journalists first
    need to cover information in accordance with professional and ethical standards. The urgency of the topic lies in a thorough study of compliance with standards in the news programs of Ukraine and 1 +
    1 TV channels. As a result, we found that the TSN (Television Service of News) program most often violates the standard of authenticity, separating facts from comments and assessments of journalists
    (correspondents use evaluative judgments), balance of opinions and points of view (no comments from key participants). However, 1 + 1 adheres to efficiency and simplicity, the news is covered as simply,
    clearly, and quickly to keep the information relevant. Today’s newscasts often do not adhere to standards of reliability and separation of facts from comments and assessments (often do not submit captions to
    synchronies, use infographics without indication of authorship). Also, violate the balance of thoughts and points of view, accuracy, completeness and simplicity. However, very often the news is covered in the form of live coverage that are the stories provide up-to-date and up-to-date information.

    Key words: : journalistic standards, news, newscasts, TV journalism.

  • UDC: 007: 304:070

    Journalistic standards in newscasts of 1 + 1 and Ukraine tv channels

    Borsuk Natalia, lecturer, e-mail: [email protected],
    ORCID – https://orcid.org/0000-0002-2493-8170;
    Onyshchuk Viktoriia, student, e-mail: [email protected]
    Viacheslav Chornovil Halytskyi College, 15 Bohdana Khmelnytskoho St., Ternopil, 46001, Ukraine.

    Introduction. Violation of journalistic standards in news programs of Ukrainian TV channels remains an urgent problem.
    Relevance of the study. The purpose of the study is investigate compliance with the standards in the news programs TSN (Television Service of News) and Today.
    Methodology. In this work we used such methods as content analysis (during the study of news releases), comparison, generalization.
    Results. Thus, out of 46 analyzed TSN news stories on 1 + 1 TV channel, 17 revealed violations of professional journalistic standards. Most often, TSN violates the standard of
    reliability. Journalists very often: do not indicate the sources of information of the received facts (instead they say «it is reported that…», «they say…», etc.). In the TSN newscasts
    reporters often do not adhere to the standard balance of opinions and views. Journalists do not comment on the main participants in the events. The news on the 1 + 1 TV channel
    usually are covered as simply as possible so that each viewer understands, as well as promptly to maintain the relevance of information. In the program Today of the Ukraine TV
    channel a total of 40 stories in three newscasts were analyzed. In 19 of them we found noncompliance with professional standards. Journalists and presenters often violate standards
    of authenticity, separating facts from comments and assessments. The presenter in the studio uses evaluative judgments: «Artem, so what’s there? Without custody, I hope?»,
    «Sensational investigation». In addition, violate the accuracy, completeness and simplicity. However, in each story there was operational information, because very often the news was
    covered in the form of live coverage.
    Conclusions. The results of the work can be used by students and teachers for educational and research purposes and for further research.

    Key words: journalistic standards, news, newscasts, TV journalism.

    Стаття надійшла до редакції 14.02.2022

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Title: Ukrainian Reality Shows as a Tool of Discrimination (on the Example of the Program «Supermama»)
Author:

DOI:

Zinenko Oleksandra

ISSN 2415-8496
Obraz, 2022. Vol.1 (38). P. 62–71
https://doi.org/10.21272/Obraz.2022.1(38)-62-71

  • On Ukrainian television, reality shows take up more and more airtime every year and gain the loyalty of viewers. Involving «real people» in filming, TV channels use stereotypes and prejudices with
    which the main characters live and with which the viewer can relate. The specificity of the reality show «Supermama» is to involve in the filming not only the main characters but also their children. Since
    children are a vulnerable group that cannot make decisions on their own, this can lead to violations of their rights and trauma both during filming and after the release of the program. Analysing the 4 seasons of the program, we can say that violations of work with children occur repeatedly, so we offer solutions both preventive and post-production.

    Key words: : journalistic standards, news, newscasts, TV journalism.

  • UDC 316.775

    Ukrainian Reality Shows as a Tool of Discrimination (on the Example of the Program «Supermama»)

    Zinenko Oleksandra, PhD student
    Ukrainian Academy of Printing, 19, Pid Holoskom st., Lviv, 79020, Ukraine, e-mail: [email protected]
    gmail.com.
    ORCID – https://orcid.org/0000-0002-4071-0440

    Introduction. Children’s rights need special attention, as they cannot make their own decisions and need the protection and care of their parents. At the same time, parents can take
    advantage of their children. This also applies to the participation of children in reality shows. It is the responsibility of both parents and the film crew to comply with the legal framework
    of Ukraine regarding children’s participation in media projects, providing comfortable physical and psychological conditions for filming, caring for the child’s psychological state
    during filming and after the show.
    Purpose and relevance. The reality show «Supermama» which involves not only adult protagonists but also their children is selected for analysis. The participation of minors
    in the program can lead to violations of their rights and discrimination, as well as the establishment of stereotypes in society about the treatment of children. Currently, research
    on discrimination against children in the media is just beginning in Ukraine, and research on discrimination in reality shows has not yet been conducted. Based on the analysis of 4
    seasons of reality shows, the article provides recommendations for TV companies to work with children in the process of creating a reality show.
    The research methodology. The research used methods of analysis and synthesis of empirical data, content analysis, abstraction to identify discriminatory practices in the plots of the program, deductive method for summarizing.
    Results. The study analysed the discriminatory practices of the «Supermama» program for participating children and the impact on child viewers. It has been established that
    program producers and main participants repeatedly violate the rights of minors (negative coverage of their lives, negative comments on children and the upbringing process in general
    in the program, misogyny, violations of the law on media work with children, etc.) and inflict destructive influence on child viewers. transmitting and perpetuating stereotypes and regulating discrimination on various grounds.
    Conclusions. Recommendations for working with children in the filming process and the post-production phase were made. The article can be a basis for researching discriminatory
    practices against children in reality shows and the media in general. The findings can also be used to establish the dynamics of overcoming discrimination against children in the Ukrainian media.

    Key words: journalism, reality show, discrimination, children’s rights.

    Стаття надійшла до редакції 11.02.2022

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Title: Podcasts in the system of Ukrainian Internet-media
Author:

DOI:

Havryliuk Inna

ISSN 2415-8496
Obraz, 2022. Vol.1 (38). P. 72–79
https://doi.org/10.21272/Obraz.2022.1(38)-72-79

  • The article analyzes podcasts as a component of Ukrainian Internet-media content. It is determined that this format is produced by a significant group of online media. It was found that the largest number
    of them are those who are antipodes of the so-called mainstream (traditional) media. These are the media that profess the so-called “slow journalism”. It is noteworthy that podcasts are mostly presented in niche media. The thematic range of podcasts depends on the type of media – whether it is media for broad audiences or niche media. The genre range of podcasts in Internet-media is limited – podcasters are the most active in recording programs in the genres of monologue, dialogue and interview.

    Key words: : podcast, online media / Internet-media, thematic range, genre range.

  • UDC: 070:004.738.5-028.26(477)

    Podcasts in the system of Ukrainian Internet-media

    Havryliuk Inna, PhD (Social Communications),
    Sumy State University, 2, Rymsky-Korsakov St., Sumy, 40007, Ukraine, е-mail: [email protected]
    ORCID – https://orcid.org/0000-0001-7454-3540
    Introduction. More and more Internet-media are joining podcasts. This process is becoming a trend. We need to talk about such media, consider podcasts on their platforms as
    a product that allows these media to become closer, more understandable to their recipients, to change the traditional approach to media consumption.
    Relevance of the study. Research on the development of podcasts in the online media system is relevant because it gives an opportunity to understand how they are represented
    in the Internet-media, which media produce them most actively, what genres and topics podcasts offer their listeners.
    Methodology. The following methods were used in the study: classification – allowed to clearly identify those groups of online media in which podcasts are presented; content analysis – the thematic range of podcasts is clarified; analysis and systematization – made it possible to determine the genre priorities of podcasts in the studied media group.
    Results. The list of Internet-media producing podcasts, as well as the podcasts themselves, is quite wide. Almost all online media are direct producers of their podcasts. Podcasts are
    presented in both traditional online media and media that profess the values of so-called “slow journalism”. And podcasts are more widely represented in the last group. It is noteworthy
    that podcasts are mostly presented in niche media. The thematic range of podcasts depends on the type of media. The widest thematic layer is presented in online media, designed for
    a wide audience. Niche publications are focused on specific topics, which depends on their direction. The genre potential of podcasts in online media is narrow. Monologues, dialogues
    and interviews predominate. Use podcasters, reports, documentaries, essays. They testify to the avant-garde of these media.
    Conclusions. Podcasts are becoming popular in the media field, according to our research. Therefore, we consider it promising to consider the development trends of the above format on various media platforms.

    Key words: podcast, online media / Internet-media, thematic range, genre range.

    Стаття надійшла до редакції 02.03.2022

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Title: The concept of Soviet identity in the context of ideologizing society: analysis of the media
Author:

DOI:

Pochapska Oksana

ISSN 2415-8496
Obraz, 2022. Vol.1 (38). P. 80–88
https://doi.org/10.21272/Obraz.2022.1(38)-80-88

  • The article aims to reveal the strategy of conceptualization of the Soviet identity in the context of ideologizing society by mass media and propaganda (1943rd–1960th). The author conducts a content
    analysis of publications, explores the features of the reflection of historical events and their programmed influence on the formation of behavioral stereotypes of the audience. As a result, the author concludes that the Sovietization of Ukrainian reality took place through media reports, which clearly distinguished between the concepts of «friend» and «enemy», as well as formed the attitude to the Ukrainian through the so-called strategy of «soft Russification by Zhdanov». Thus, the formation and self-identification of the Soviet personality was determined by the principle of full perception of the USSR and the activities of the Communist Party. There was a complete replacement of values , as well as the gradual leveling of national customs and traditions.

    Key words: : Soviet identity, ideologizing, propaganda, newspapers, totalitarian journalism.

  • UDK: 007:050.316.776.22-23«1943-1960»

    The concept of Soviet identity in the context of ideologizing society: analysis of the media

    Pochapska Oksana, PhD (Social Communications), Associate Professor,
    Kamianets-Podilskyi Ivan Ohiienko National University, Ohiienko str., 61, Kamianets-Podilskyi, Khmelnytskyi region, Ukraine, 32300, e-mail: [email protected]
    ORCID – https://orcid.org/0000-0003-1069-9639

    Introduction. During 1943–1960, the formation of Ukrainian identity was directly influenced by communist ideology, as well as the totalitarian system of government of the USSR, which, formally (constitutionally) giving nations their own cultural development and equal rights within the USSR, actually implemented a policy of supremacy and elitism. Thus, in this period it was not so much about the formation of Ukrainian identity, but about the reformatting and creation of such a phenomenon as Homo Soveticus (Soviet man).
    Relevance of the study. The article aim is to reveal the strategy of conceptualization of the Soviet identity in the context of ideologizing society by mass media and propaganda.
    Methodology. Such methods as content-analysis, work with archival sources, psycholinguistic analysis of texts.
    Results. As a result, the author concludes that the Sovietization of Ukrainian reality took place through media reports, which clearly distinguished between the concepts of «friend»
    and «enemy», as well as formed the attitude to the Ukrainian through the so-called strategy of «soft Russification by Zhdanov». Thus, the formation and self-identification of the Soviet
    personality was determined by the principle of full perception of the USSR and the activities of the Communist Party. There was a complete replacement of values (religion was replaced
    by ideology, the role of preacher fell on the shoulders of the agitator, etc.), as well as the gradual leveling of national customs and traditions (leaving visual attributes – dressing
    Ukrainian costumes for «special» occasions, – the internal meaning was eradicated, and also the feeling of simmering situation developed, which, in the end, led to the rejection of
    Ukrainian as inferior, unfashionable, unnecessary).
    Conclusion. Further study of the peculiarities of the formation of Soviet identity will provide an opportunity to develop ways to form the Ukrainian information space and protect
    it from information attacks of aggressor countries.

    Key words: Soviet identity, ideologizing, propaganda, newspapers, totalitarian journalism.

    Стаття надійшла до редакції 15.01.2022

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Title: The place of military media among the sources of information for servicemen of the Armed Forces of Ukraine
Author:

DOI:

Prauta Maksym

ISSN 2415-8496
Obraz, 2022. Vol.1 (38). P. 89–99
https://doi.org/10.21272/Obraz.2022.1(38)-89-99

  • In the conditions of the external aggression against Ukraine, the issue of information consumption by Ukrainian servicemen became especially relevant, primarily from the state media, the founder
    of which is the Ministry of Defense of Ukraine. The purpose of the article is to determine the place of military media among the sources of official information for servicemen, as well as the degree of need in
    specialized media of the Ministry of Defense and the Armed Forces of Ukraine. Questionnaire survey of servicemen of one of the units of the Marine Corps of the Naval Forces of the Armed Forces of Ukraine
    showed that the leading role in informing personnel is played by internal communications. About 40% of servicemen use military media as source of information. The most common source of information for
    military personnel is the Internet. All military media from which respondents receive information are presented on the Internet. The results of the questionnaire argue the need for structural and functional
    transformation of the existing system of military media.

    Key words: : Ministry of Defense of Ukraine, Armed Forces of Ukraine, source of information, military media, Internet, social networks.

  • UDC 355. 451 : 316. 774 (045)

    The place of military media among the sources of information for servicemen of the Armed Forces of Ukraine

    Prauta Maksym, adjunct (staff)
    Military Institute of Taras Shevchenko National University of Kyiv, Mykhailo Lomonosov Street, 81, Kyiv, 03680, e-mail: [email protected]
    ORCID – https://orcid.org/0000-0003-2416-2269

    Introduction. In the conditions of external aggression of the Russian Federation against Ukraine, the source of official information for servicemen of the Armed Forces of Ukraine
    are the state media which were founded by the Ministry of Defense of Ukraine. In the period since 2014, the system of military media has undergone significant changes, as well as
    the transformation of the public relations and strategic communicatios in the Ministry of Defense and the Armed Forces of Ukraine has continued. At the present stage, it remains
    significant to clarify the current position of the military media as a source of information.
    Relevance of the study. The purpose of the article is to determine the place of military media among the sources of official information for servicemen, as well as the degree of need
    in specialized media of the Ministry of Defense and the Armed Forces of Ukraine.
    Methodology, results, conclusions. According to a questionnaire survey of servicemen of one of the units of the Marine Corps of the Naval Forces of the Armed Forces of Ukraine,
    it was found that at the level of this separate military unit the leading role in informing personnel is played by internal communications. About 40% of servicemen use military
    media as source of information.

    The Internet is the most common source of information for military personnel. The military often uses several types of media, but if they use only one source to receive news, it is usually social networks. All military media from which respondents receive information are presented on the Internet. This may indicate the impact of the development of the Internet and information and communication technologies on the functioning of traditional media of the Ministry of Defense and the Armed Forces of Ukraine.
    The results of the questionnaire indicate the need for structural and functional transformation of the existing system of military media. To confirm this, it is necessary to
    conduct a comprehensive study on the scale of the Armed Forces of Ukraine.
    In the future, this will provide an opportunity to develop proposals for improving the processes of socio-communication interaction of the army with society and information and media support of troops (forces).

    Key words: Ministry of Defense of Ukraine, Armed Forces of Ukraine, source of information, military media, Internet, social networks.

    Стаття надійшла до редакції 07.02.2022

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Title: Fighting alcohol abuse (on the press publications of Naddniprianska Ukraine of the late XIX – early XX centuries)
Author:

DOI:

Sydorenko Natalya

ISSN 2415-8496
Obraz, 2022. Vol.1 (38). P. 100–111
https://doi.org/10.21272/Obraz.2022.1(38)-100-111

  • The aim of this study is to determine the main topics of publications that reflect the processes of sobering up society in the late nineteenth – early twentieth century. The object of the study was the
    press of several groups: mass, religious, specialized (medical, scientific, industrial and practical, antialcohol), which covered the production of alcoholic beverages and combating alcoholism. Among the
    research methods are monitoring the array of periodicals of most regions of Naddniprianska Ukraine, methods of classification, historical, logical, descriptive, generalization. It was found that according
    to the purpose of periodicals, the discussion was conducted mainly in two directions: 1) upholding the culture of viticulture and hops, the rise of the wine and beer industry, the fight against counterfeiting of
    beverages; denial not of alcohol itself, but of alcoholism; 2) protection of public health, application at all levels of measures to combat drunkenness and alcoholism that threaten life and well-being of the peoples of many countries

    Key words: : mass media, religious press, specialized periodicals, drunkenness, alcoholism, public health, healthy and sober lifestylе.

  • UDC 007 : 304 : 070 (477) (09)

    Fighting alcohol abuse (on the press publications of Naddniprianska Ukraine of the late XIX – early XX centuries)

    Sydorenko Natalya, D. Sc. (Philology), Professor
    Taras Shevchenko National University of Kyiv, Educational and Scientific Institute of Journalism, 36/1, Yu. Illenka St., Kyiv, 04119, Ukraine, e-mail: [email protected]
    ORCID – https://orcid.org/0000-0001-8734-9704

    The aim of the study is to determine the main topics of publications that reflect the processes of sobering up society in the late nineteenth – early twentieth century. The object of the study was the press of several groups: mass, religious, specialized (medical, scientific, industrial and practical, anti-alcohol), which covered the production of alcoholic beverages and combating alcoholism. Mostly it is the press of Kherson, Tavriya, Volyn, Chernihiv, Kharkiv, Kyiv regions (such as «Vestnik vinodeliya / Bulletin of Winemaking», «Vinogradarstvo i vinodeliye / Viticulture and Winemaking», «Zdorovaya zhyzn / Healthy
    life», «Seyatel trezvosti / Sober sower», «Zeleny zmiy / Green snake», «Ruskiy inok / Russian monk», «Volynskaya nedelya / Volyn week», «Nezhinets», etc.).
    Methods. Among the research methods are monitoring the array of periodicals of most regions of Naddniprianska Ukraine, methods of classification, historical, logical, descriptive, generalization.
    Results and conclusions. It was found that according to the purpose of periodicals, the discussion was conducted mainly in two directions: 1) upholding the culture of viticulture
    and hops, the rise of the wine and beer industry, care for the quality and hygienic and medical properties of grape drinks, improving the wine market, the fight against counterfeiting
    of beverages; denial not of alcohol itself, but of alcoholism; 2) protection of public health, application at all levels of measures to combat drunkenness and alcoholism that threaten life
    and well-being of the peoples of many countries. In this aspect, not only government orders were used, but also purposeful religious conversations were held, trust committees on public
    sobriety and sobriety societies were established, social and medical palliative care was used, involved cultural and educational activities, which were emphasized by the press.

    Key words: mass media, religious press, specialized periodicals, drunkenness, alcoholism, public health, healthy and sober lifestylе.

    Стаття надійшла до редакції 12.02.2022

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Title: Overcoming the challenges of post-truth in modern socio-cultural communication
Author:

DOI:

Kovalova Tetiana, Yevtushenko Olena

ISSN 2415-8496
Obraz, 2022. Vol.1 (38). P. 112–119
https://doi.org/10.21272/Obraz.2022.1(38)-112-119

  • The article identifies the features of the post-truth phenomenon in the Ukrainian information space, in particular, the specifics of presenting information are substantiated. The relevance of the study is
    that today society often shows its inability to think critically, select, analyze and verify information, distinguish facts from lies and manipulation, that lead to the victory of post-truth in Ukraine. The
    purpose of our study is to investigate trends and outline problematic aspects of the functioning of the posttruth phenomenon in the Ukrainian information space. It has been found that with the rapid development of multimedia technologies, information overload, arises a situation that determines our perception and thinking – the post-truth. It is determined that today the factuality gives way to interpretations, interpretations, prejudices.The authors argue that еhe most productive post-truth response strategy is to restore trust in public institutions and to involve as many information consumers as possible in counteracting fakes, misinformation based on ethics.

    Key words: : post-truth, fact-checking, critical thinking, journalism education

  • UDC 000 : 304 : 070

    Overcoming the challenges of post-truth in modern socio-cultural communication

    KOVALOVA Tetiana, PhD (Social Communications), e-mail: [email protected];
    YEVTUSHENKO Olena, PhD (Social Communications), e-mail: [email protected]
    ; 1 Sumy State University, 2, Rimsky-Korsakov St., Sumy, 40007, Ukraine,
    2 NetCracker Technology Corporation, 58, Yaroslavska St., Kyiv, 04071, Ukraine.

    Introduction. Today the Ukrainian system of university training for journalists faced a serious challenge: not only ordinary citizens, but also journalists are not ready to confront total post-truth in the political sphere in modern socio-cultural communication. Accordingly, educators should now look for new ways of training students, who will not repeat the mistakes of current media professionals in a few years.

    Methodology. Method of analysis of scientific literature was used to determine the level of theoretical study post-truth phenomenon in the information space. Attention was focused on how critical thinking can help to overcome the post-truth phenomenon. This approach allowed us to summarize the effectiveness of the journalism education responses to the challenges of the post-truth and to understand whether universities in Ukraine are able to provide the media system with quality professional staff.
    Results and discussion. Our perception of reality does not arise by itself, but is produced and constructed by those who have power

    Conclusions and prospects. The urgent issue seems that the students of Ukrainian universities do not have a clear understanding of truth and its distinguishing criteria.

    Key words: post-truth, fact-checking, critical thinking, journalism education.

    Стаття надійшла до редакції 14.02.2022

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