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The article categorizes travel media, describes their features, outlines the tools of communication of media resources related to tourism development, and substantiates the impact of travel journalism on the cultural development of the nation. The purpose of the article is to classify travel media and identify thematic, trends in the formation and development of tourism journalism in Ukraine. Thematic blocks of travel media that influence the formation of cultural consciousness of Ukrainian citizens with the use of content analysis and statistical research methods are identified. The analysis of more than 50 Ukrainian tourist media made it possible to distinguish the following topics: country studies, tips, lifestyle, art, nature and ecology, iconic figures, tourist infrastructure, marketing and trends, tourism development.
Key words: tourist journalism, tourist media, media topics, tourist company, state strategy.
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UDC 007 : 070(477) : 796.5 : 316.258(043.5)
Thematic direction of travel media
Shevchenko Viktoriya, D.Sc. (Social Communications),
Taras Shevchenko National University of Kyiv, the Institute of Journalism, 36/1, Yu. Illenko St., Kyiv, 04119, Ukraine, e-mail: [email protected]
ORCID – https://orcid.org/0000-0003-1642-1283
Malysh Nataliia, D.Sc. (Public Administration), Prof.,
National University of Kyiv-Mohyla Academy, 2 Skovoroda St., Kyiv, 04070, Ukraine, e-mail: [email protected]
ORCID – https://orcid.org/0000-0001-6803-7860
Introduction. Travel journalism – a direction in journalism and a field of practical activity that produces travel information, aims to encourage people to travel, explore new countries, learn more about life and famous people, their lives, study ethnography, history, literature, architecture, trace the intergenerational connection, political system and its influence on evolution.
The purpose of the article is to study the topics, trends in the formation and development of tourism journalism in Ukraine as a factor influencing the cultural development of the nation.
Quantitative and qualitative methods were used for the research, in particular, content analysis, statistical methods based on grouping of tourist media on 9 topics: local lore, art, lifestyle, figures, nature, and ecology, tips, marketing and trends, tourist infrastructure, tourism development.
Results. It is shown that the activity of the tourism industry in Ukraine is determined by the Development Strategy, and the media market is represented by specialized tourism publications belonging to the spheres of both journalism and tourism business, and media that are focused on tourists. The most popular topic covered in all media is tourism infrastructure. All media, except professional ones, tell about the history and geography of the country, cultural monuments, architecture, interesting places, photos, and videos of impressive landscapes and amazing buildings. Topics about people’s lives, social priorities, crafts and professions, national communities, traditions, folklore, and ethnography, as well as advice on travel, emergency actions, trends in tourism, and various statistics, infographics are considered at a fairly high level.
It is determined that professional magazines have priority in the topics of marketing, infrastructure, and development of the tourism industry. Lifestyles and tips are most important for TV shows and blogs. The topics of country studies, ecology, and advice predominate in user magazines, websites, and TV shows. On-board media cover all topics. Blogs are highly specialized, as they tell about the tourist route of travel or give advice on choosing hotels, planes, etc.
Conclusions. Tourist journalism is aimed at the cultural development of the nation, self-development of a particular person, and provides dissemination of information about tourist resources of Ukraine in the world information space.
Key words: tourist journalism, tourist media, media topics, tourist company, state strategy.
Стаття надійшла до редакції 05.01.2020
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