Implementation of media practices in the work of libraries for children and youth

Abstract

Introduction. Today, libraries need not only to be present on social media, but also to stay online, to be able to track, comprehend and analyze information. The issue of developing one’s own pages in new media and developing content to attract readers is becoming relevant. Therefore, it is quality content that takes libraries for children and youth to another level of communication with young people. Relevance and aim. It is important to expand their own media environment by Ukrainian libraries for children and youth, mastering media practices with their subsequent use on the pages of book collections on social networks. The aim is to analyze the use of modern media practices by libraries for children and youth, to study the media content they offer to the user and to identify attractive forms of information presentation by libraries in social media. Methods. Research methods are conditioned by the tasks and require the involvement of elementary theoretical analysis, synthesis and sociocommunication. Selected and analyzed scientific papers with related topics. In the course of researching the activities of Ukrainian book collections for children and youth, we conducted a survey of employees, analyzed their pages on social networks, topics of publications, number of readers, frequency of posts, content and methods of attracting new users. Results. In the course of the research we found the effectiveness of the library’s presence in new media depending on the purpose and tasks of the book collection itself, its desire for open online communication with the user. It is determined that the popularity of pages in social media and the growth of the number of readers is influenced by both the creation of your own, interesting content and the frequency of updating messages. Active use of new media in their work provides an opportunity not only to inform about their activities, to promote books, to involve young people in libraries.