Design and development children’s cross-tv

Abstract

Introduction. The impact of television on children is perceived by the audience as a onesided process in which children are considered vulnerable victims. But it is worth paying attention to the greater complexity of children’s television: children’s attention is reactive, and that is why attention is controlled only by the most external elements of the media, to which children respond. This approach assumes that the direction of influence comes from television content to children’s understanding of this content. The child was considered a passive viewer – and hence her motivation to watch TV precisely because of the attractive nature of television as an audiovisual medium. Relevance of the study. We need to find out that attitudes towards children as passive recipients of television have changed with the advent of the constructivist (cognitive) approach to the media - since the 1960s, when the so-called cognitive communication revolutions took place and the paradigm of behavioral psychology was no longer based solely on revision. TV programs. Children’s audiences became active creators not of pictures but of meanings; journalists and managers began to use such scenarios, which were a set of plans and expectations created in connection with the media experience. The purpose of the article is to find out how much cross-television affects the concentration of children’s audience. Results. It has been found that modern television, as a representative of cross-platforms, offers the placement of ether content on the Internet. Cross-TV performs its function as a public broadcaster: journalists and the management of cross-TV are as close as possible to children-viewers as an active audience. We came to the conclusion that children’s cross-television interprets its role depending on its perception by the children’s audience - and not only by age, but also by the experience of children’s viewers. Cross-TV plays an important role in children’s lives, it also largely depends on parents, because they determine what content and for how long children should consume. The results of the article can be a test of the communication expectations of the children themselves, a measurement of the real realization of their abilities in terms of the ability to learn and get an education. An interesting and effective method can be to experiment with the educational functions of online games, which will help to understand the impact of Internet communications on children.