Keywords
‘Dnipro TV’
convergent media
media landscape
media platform
principle of honesty
accessibility and timeliness of information
social network
website
Abstract
Introduction. Local television channels are integral components of the media landscape, providing news, information, and entertainment tailored to the interests and needs of their respective communities. The advent of digital technologies and the convergence of media platforms have led to profound transformations in the operation of local TV stations. This article explores the specifics of the local television channel ‘Dnipro TV’ as a convergent media in war times.
Relevance and purpose. The article explores the work of ‘Dnipro TV’, its role as a convergent media during the war. The war invasion has significantly changed the media landscape, making adjustments to the work of local medias. We are observing the development of convergent media, as the media seek to reach a wider audience and provide information in real time. ‘Dnipro TV’ as a convergent media has not yet been the subject of interest of the scientific community, which forms the scientific novelty of our research.
The purpose of the article is to determine the key characteristics of ‘Dnipro TV’ as a local convergent media. To achieve this goal, the main platforms on which the media is represented were identified, the specifics of their functioning were analyzed, and special attention was paid to the specifics of ‘Dnipro TV’s’ work in wartime.
Research methods. Theoretical and empirical methods were used. To achieve the goal, methods of describing sources and data, analyzing literature, which contributed to determining the level of study of our topic, finding materials about local media in other countries and their role in the media landscape of these countries, were used. The statistical method made it possible to single out specific digital information about those aspects of ‘Dnipro TV’s’ activities that are the subject of research. Statistical information was taken from Google Analytics. The method of summarizing the information received allowed us to come to specific conclusions on the topic of the study. The necessary data were collected both from open sources, digital analytics sites, and directly provided by the editors of ‘Dnipro TV’. The empirical basis of the research consisted of: the official website, pages on Facebook, Instagram, and Telegram. The research is based on the principles of objectivity and academic integrity.
Results. ‘Dnipro TV’ produces unique author’s products and works live, preparing more than 8 hours of live broadcasts daily, which amounts to more than 230 hours of its own product per month. The TV channel adheres to the principles of accessibility and timeliness of information, support for statehood, the struggle for our free, united Ukraine.
Conclusions. ‘Dnipro TV’ is represented on a number of platforms most interesting to the viewer: it has a website and its own YouTube channel, actively uses the main social networks (Facebook, Instagram), and has a Telegram channel. The article examines the specifics of the official website of ‘Dnipro TV,’ pages on Facebook and Instagram. The thematic content, dynamics, interaction with the audience, age and geographical features of the channel’s target audience are analyzed. Today, it is convergent media that is a popular and popular source of local information.
References
1. Bakhmetieva, A. (2020), “Modern Dnipro television: local studios in the fight for viewers”, Actualmi trendi suchasnoho komunilativnoho prostoru : kolektivna monohrafija [Actual trends of the modern communicative space: a collective monograph], Dnipro, Hrani, Pp. 26–43.
2. Bakhmetieva, Alla, Kyrylova, Oksana (2022), “The specifics of the presentation of socio-political issues in social media by traditional news media during the war in Ukraine”, Communications and Communicative Technologies, Issue 22, Pp. 5–14. DOI: 10.15421/292201.
3. Kurbatov, O. (2018), “Television revolution in Dnipro: new channels and old interests”. URL : https://detector.media/rinok/article/142512/2018-11-12-televiziyna-revolyutsiya-u-dnipri-novi-kanaly-ta-stari-interesy/
4. Ryabichev, V. L. (2013), “Multi-platform concept in modern journalism”, Naukovi zapiski Institutu Ghurnalistiki [Bulletin of the Institute of Journalism], 2013, Vol. 52, Pp. 98–101. URL : http:// nbuv.gov.ua/UJRN/Nzizh_2013_52_17.
5. Ryabichev, V. L. (2017), “Multi-platform social media concept”, Krosmedia: content, tehnolohii, perspektivi: kolektivna monohrafija. Institut Ghurnalistiki Kiivskoho netsionalnoho universitetu [Crossmedia: content, technologies, perspectives: a collective monograph. Institute of Journalism of Kyiv National University], Pp.33–39.
6. Tsymbalenko, E. (2013), “Convergence of mass media and media communications”, Osvita rehionu. Politolohija, psiholohija komunikatsii [Education of the region. Political science, psychology of communication], Vol.3, Pp. 81–85.
7. Tsymbalenko, E. (2014), “New and universal features of media communications”, Ingormatsijne suspilstvo [Information society], Vol. 19. Pp. 5–9.
8. Shevchenko, V. E. (2017), “Convergence as the main feature of modern media”, Krosmedia: content, tehnolohii, perspektivi: kolektivna monohrafija. Institut Ghurnalistiki Kiivskoho netsionalnoho universitetu [Crossmedia: content, technologies, perspectives: a collective monograph. Institute of Journalism of Kyiv National University], Pp. 8–18.
9. Jenkins, H. (2006), “Convergence culture: where old and new media collide”, New York : New York University Press, 353 p.
10. Jenkins, H. (2003). “Democracy and New Media”, Media in Transition. Cambridge : MIT Press. 413 p.
11. Kitsa, M. (2021), “Specifics of convergent media content in Ukraine on the example of radio Liberty”, Derghava i Rehioni. Serija: Sotsialni komunikatsiji [State and regions. Series: Social communications], Vol. №2(46). Pp. 57–63. DOI: http://dx.doi.org/10.32840/cpu2219- 8741/2021.2(46).9.
12. Local and regional media in the UK. Ofcom. URL: https://www.ofcom.org.uk/_data/assets/ pdf_file/0027/15957/lrmuk.pdf.
13. Lopulalan, D., Salakay, S., Sopacua, Y., Alfredо, R. (2022), “Constructing Community Identity and Local Wisdom Content in Regional TV Stations Digital Broadcasting”. Komunika: Jurnal Dakwah dan Komunikasi, Vol. 16, No. 2, Рр. 173–182. DOI: 10.24090.komunika.v16i1.7116.
14. Smith, L., Tanner, А., Duhé, S. (2007), “Convergence Concerns in Local Television: Conflicting Views From the Newsroom”. Journal of Broadcasting & Electronic Media. Pp. 555–574 DOI: 10.1080/08838150701626354.
15. Vlasova, N. (2024), “Telegram channel as a part of a convergent media (on the example of the TV channel “DNIPRO TV”)”. Modern research in science and education. Proceedings of the 10th International scientific and practical conference. BoScience Publisher. Chicago, USA. Pp. 653–660. URL: https://sciconf.com.ua/x-mizhnarodna-naukovo-praktichna-konferentsiya-modern-researchinscience-and-education-29-31-05-2024-chikago-ssha-arhiv/
16. Wahyu A.,Triyono D., Iswardani W. J. Banyuwangi TV media convergence in broadcasting local cultural content in the digital media era. JRSSEM. 2023. Vol. 03. No. 03. Рр. 731–749. DOI: https:// doi.org/10.59141/jrssem.v3i3.562.
This work is licensed under a Creative Commons Attribution 4.0 International License.