No. 2 (39) (2022), Статті
No. 2 (39) (2022)

Convergence as an aspect of the work of affiliates of the public broadcaster in the wartime period

Статті
https://doi.org/10.21272/Obraz.2022.2(39)-45-53
Published 2022-07-20
Tetiana Mostipan
PhD student, Sumy State University, Sumy, Ukraine
https://orcid.org/0000-0003-1715-3276
PDF (Ukrainian)

Keywords

convergence
public broadcaster
National Public Television and Radio Company of Ukraine
social networks

Abstract

Introduction. Ukrainian society needs operational and verified news, especially in the conditions of war. Mass media should respond to such requests from the audience.

Relevance of the study. The number of subscribers and pages of affiliates of the public broadcaster in the regions is constantly growing. Therefore, the study of the broadcaster's work on social networks is relevant.

Methodology. The main method was content analysis. By the method of comparison, the common and distinctive features of the work of convergent editorial offices have been established. The method of systematization made it possible to determine the peculiarities of the work of mass media on individual sites. The method of generalization made it possible to record the identified trends.

Results. The work of regional affiliates to fill information platforms with content has common and distinctive features. Up to 15 messages were published daily on the broadcaster's websites in Transcarpathia, Rivne, and Sumy regions in May. The Telegram page was used by all three affiliates to notify about alarms and inform about news of local and all-Ukrainian importance. The Facebook pages of the branches of the public broadcaster in Transcarpathia, Rivne and Sumy regions worked according to a similar scheme: they published regional and all-Ukrainian news. Alarm notifications on this site were distributed only in Transcarpathia. Youtube video hosting was used by all three branches with varying intensity.

Conclusions. The most popular among content consumers are Facebook pages, the total number of followers of the three branches is 158,000. Instagram pages and Viber channels have the fewest followers, 57,500 and 57,000 followers, respectively. The number of followers on media pages in social networks indicates the relevance of the work convergent editions and the need for further improvement of the concepts of information filling of patforms.

PDF (Ukrainian)

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