Videostream in the system of visual communication of radio stations

Abstract

Introduction. One of the main trends in the development of modern media space is the strengthening of the visual component. Visualization, which has become a trend in the entire media sphere, has not escaped the radio. This is particularly true of the new broadcasting format as videostream. This technological way of presenting information allowed to look behind the scenes of the radio, to make it more modern, attractive to the recipient. The latest technological processes, including radio streaming, need to be understood. This is the relevance of our study. The aim is to study the development trends, varieties and features of stream broadcasts on Ukrainian radio stations. Methodology. It is based on a systematic approach, which allowed identifying trends related to the peculiarities of the development of video streaming broadcasts by Ukrainian radio stations. At different stages of the research it is used such methods as analysis of scientific literature, typological analysis, methods of observation, systematization of data. Results. The analysis of video streaming technologies used by Ukrainian radio stations allowed us to outline certain trends in this area. Today videostreams program content have not yet received a substantial distribution to radio stations. Using different types of videostreams, the choice of technology depends on the formats of radio stations, as well as the needs of the media and their financial capabilities. One of the most notable trends is that broadcast non-commercial radio stations use mostly selective broadcasts, while commercial music information stations use non-stop broadcasts. Radio stations place video streaming broadcasts of programs both on their own sites and on third-party network resources. And here, too, trace an interesting trend: their own sites for this purpose usually use commercial radio music and entertainment oriented, social networking - non-profit information and analysis station. Among social networks, YouTube video hosting is the most popular for video streaming, and Facebook is the least popular. Videostreams of software content also differ in technical characteristics. Mostly radio stations use the simplest version of broadcasts, which is to use a single webcam. Recently, however, there are more and more radio stations that pay attention to the video dynamism, so they use two or three cameras to streamvideo. The most complex technological process is observed on non-commercial radio stations. The broadcasts of their radio programs increasingly resemble television programs in terms of technological characteristics. Conclusions. The disturbed problem is the first step in the studying of the visual content of Ukrainian radio stations, using of convergent technologies by them. Promising study finds out the audience needs of videostream radio broadcasts.