Keywords
information technology
media consumer
source of information
local media
How to Cite
Abstract
Introduction. The relevance of the study is that to date, personalized sources as a mechanism for forming a system of local media reports on an important medical topic – «COVID-19 virus» have not been studied. The aim of the study is to determine the role of personalized sources in constructing information about COVID-19 for modern media consumers. Methodology. The main method in the article was the content analysis of media reports about COVID-19, which were broadcast by authoritative mass media of the following regions of Ukraine: Mykolaiv, Ternopil and Chernivtsi. Results. The study found that the main personalized sources of information about COVID-19 in this media dimension are professional, political, general and authoritative. It is established that the use of each of the types of sources and the choice of their composition forms both a positive and a negative trend in the coverage of this topic. Of the positive features of informing about COVID-19 for professionals is typical to broadcast professional opinion in refuting the information of disinformers, to form a broad professional worldview; for politicians - to refute fakes and report on a number of important anti-epidemiological measures; general - to form a positive emotional presentation of preventive information, to express support for quarantine measures in the state; authoritative - to integrate preventive information into its socially significant PR-actions. Due to the negative specifics of informing professionals, it is typical to cover sensational facts that are insufficiently confirmed by competent circles; political - the use of different information contexts (the use of messages with a PR context and with scientific statements that lack the confirmation of the competent circle), which exclude objective perception; for general - the use of wording about COVID-19, which misinform; for the authoritative - overloading people’s minds with image information that does not allow to constantly update preventive information. Conclusions. The significance of the article for science lies in the acquisition of valuable facts in the studied specifics of informing about COVID-19 with the introduction of the mentioned personalized sources. The practical value of the obtained results of the research lies in the formation of materials for teaching media literacy of the population and the creation by media professionals of quality materials about COVID-19.
References
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