Keywords
sign sound
television and radio program
music
communication
How to Cite
Abstract
Introduction. The study of the influence of music on the physical condition of a person previously was conducted repeatedly. Over the past decades, a number of studies have also been conducted on the psycho-emotional impact of music on the recipient. At the present stage, the influence of music on the masses was studied, in particular: as a means of mass media; as a factor in socialization; as a phenomenon of modern culture. Also, there was a study of the impact of music on a person in the field of psychology. However, the study of the impact of music on the masses in the media, in particular, in television and radio programs, was practically not carried out. The purpose and objectives of the study: to analyze the musical design of news TV and radio programs as a means of influence on the masses. The subject of the study is the wellknown TV and radio programs of Ukraine, Russia and the United States. The basis of the empirical database was 100 programs with a total duration of more than 100 hours. The subject of scientific analysis was the musical design of news television and radio programs. Research methods: the method of monitoring in combination with the method of observation and content analysis was applied. All content is analyzed from two different perspectives: 1) in terms of psychoacoustics, 2) from a position of technical possibilities of modern sound engineering. Results and conclusions. The conducted research allowed to draw conclusions about the minimalist design of the news TV and radio programs, as well as similarities of musical accompaniment in releases of domestic and foreign news TV and radio programs. The difference in the use of music is the peculiarities of making announcements and interruptions between news topics and does not fundamentally affect the minimalism of using music in news programs.
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