Keywords
entertaining shows
Ukrainian television
How to Cite
Abstract
Introduction. Government spending on cultural development in Ukraine is decreasing each year. This is explained by objective socio-political and economic circumstances. At the same time, the state long-term program of cultural development involves the support and dissemination of the national cultural product. Under these conditions, it is necessary to look for available ways of popularizing Ukrainian culture. One of them is the use of the potential of television programs on Ukrainian television. Television in Ukraine is the most popular and common type of media. The relevance of the study. The relevance of the study is due to a decrease in public expenditures on cultural development and a small number of programs on cultural topics on Ukrainian television.
The purpose of the study. The purpose of the research is to demonstrate the role of the «Enei’da» program in popularizing Ukrainian culture. Methodology. The content analysis method examined 25 issues of the first season of the show «Enei’dа», dedicated to the Ukrainian classical literature. The content and structure of the program, the issues of issues and its place among the Ukrainian television programs on cultural themes are analyzed. Results. The program «Enei’da» is unique in its genre, because it combines the features of the culinary and literary-critical show. In view of this, the program will promote Ukrainian literature and Ukrainian cuisine at once. To do this, a number of special methods are used. Conclusions. For the first time the television program «Enei’da» has been considered as one that popularizes Ukrainian culture, its role and meaning in this process are revealed. Mixed-content programs have a great potential for popularizing Ukrainian culture, as they engage the audience at once with two types of shows – culinary and literary-critical. Prospects for further recearch – to explore the potential of television programs of mixed topics for the popularization of Ukrainian culture.
References
1. «Enei’da»: how to combine cuisine and literature? Available at: http://1tv.com.ua/news/ channel/102029 (Aссessed: Apr 20, 2011) (in Ukrainian).
2. Dolzhenkova I. «Enei’da» is walking the planet. Available at: https://stv.detector.media/ kontent/ekspertna_dumka/eneida_krokue_planetoyu/ (Accessed Apr 20, 2011) (in Ukrainian).
3. Evtukhova T. A. (2012). Vplyv zasobiv masovoi’ informacii’ na formuvannja osobystosti jak kul’turologichna problema [Influence of mass media on the formation of personality as a culturological problem]. Spirituality of personality: methodology, theory and practice. 4 (51). p. 32-37. (in Ukrainian).
4. Kuleshnik (Pishchik) O. (2012). Kul’turno-mystec’ki teleprogramy jak sociokul’turni proekty v suchasnomu ukrai’ns’komu teleprostori [Cultural and artistic TV programs as socio-cultural projects in modern Ukrainian television]. Visnyk of the Lviv University. Series Journaliism. 33. р. 154–160. (in Ukrainian).
5. Lukyanovich P. (2019). Televidenie kak sredstvo transljacii kul’tury. Audiovizual’nye media v uslovijah transformacii socio-kul’turnoj sredy : materialy mezhdunar. nauch.-prakt. konf [Television as a means of broadcasting culture. Audiovisual media in the conditions of the transformation of the sociocultural environment: Proceedings of the International Scientific and Practical Conference (Apr. 5, 2019)]. Minsk: BSU.
6. Nevmerzhytska O. V. (2006). Rozvazhal’ni programy central’nyh kanaliv telebachennja Ukrai’ny jak chynnyk moral’nogo vyhovannja pidlitkiv. Kand. ped. nauk. Dyss. [Entertaining programs of the central channels of television of Ukraine as a factor of moral education of adolescents. Cand. ped. sciences diss.]. Kherson, 20 p. (in Ukrainian).
7. Proekt dovgostrokovoi’ strategii’ rozvytku ukrai’ns’koi’ kul’tury – strategija reform [The long-term strategy for the development of Ukrainian culture is a reform strategy]. Available at: http://webcache.googleusercontent.com/search?q=cache:x4caH7m9iAMJ:195.78.68.75/mcu/ document/244995632/Proekt_dovgostrokovoyi_strategiyi.doc+&cd=4&hl=en&ct=clnk&gl=ua (Accessed: Apr 20, 2011) (in Ukrainian).
8. Revenko A. (2019). Populjarizacija kul’turnogo nasledija v uslovijah globalizacii informacionnogo prostranstva (po materialam turistskih SMK). Dissertacija na soiskanie uchenoj stepeni kandidata filologicheskih nauk. [Popularization of cultural heritage in the conditions of globalization of the information space (based on the materials of tourist media). Cand. of philol. sciences diss]. St. Petersburg, 211 p. (in Russian).
9. Subota E. V. (2010). Stanovlennja ta rozvytok nederzhavnogo telebachennja Harkivshhyny v umovah nezalezhnosti Ukrai’ny: sociokul’turni aspekty. [Formation and the flow of non-state television of the Kharkiv region in the conditions of Ukraine’s independence: socio-cultural aspects. Candidate of Culturology dis.]. Kharkiv, 13 p. (in Ukrainian).
10. Temech N. D. (2005). Ukrai’ns’ke telebachennja i problemy formuvannja duhovnosti molodi. Dys. kand. filol. nauk. [Ukrainian Television and Problems of Youth Spirituality. Cand. of phil. sc. diss.]. Lviv, 21 p. (in Ukrainian).
11. Trachuk T. A. (2012). «Kul’turno-prosvitnyc’ka ta kul’turno-rekreacijna funkcii’ ukrai’ns’kogo telebachennja», Cultural and educational and cultural-recreational functions of Ukrainian television. Scientific notes [«Ostroh Academy» National University]. Series «Culture and Social Communications». vol. 3, pp. 3–11.
This work is licensed under a Creative Commons Attribution 4.0 International License.