Keywords
internet media
online editions
social discourse
How to Cite
Abstract
Introduction. In the modern era of information and civil society, social issues are widely articulated in the media discourse. The media faced the need for a rethinking of social narrative, the formation of social competence of the public. Significance and purpose. The significance of the topic is connected to information gap in the Ukrainian academic science in the segment of social issues in online editions. The purpose of the article is to determine the specifics and trends of coverage of social issues in the Internet media «Ukrainska Pravda» and «20 Khvylyn» during 2014-2015. Research methods. The methodological basis involves the use of methods of comparative analysis, synthesis; induction and deduction, content analysis, monitoring. Results. Findings of the current study ascertain that social discourse in online editions «Ukrainska Pravda» and «20 Khvylyn» is mostly actualized in 2015. The leading problemthematic vectors of materials with social content are outlined. The following tendencies of coverage of social problems are traced: the usage of social problems to strengthen the position of a politician; the attitude to the heroes of the material as to the victims; tendencies of labeling people; stigmatization of socially disadvantaged groups of the citizens; mythologization of the topics; constructing of pessimistic scenarios, dramatizing the events; population «bullying» with a detailed description of anti-social acts. Journalistic materials of social orientation are provided in the hard news stories, interpretive, analytical, and investigative genres. The majority of the massive information flows of the social issues of online publications are texts presented by hard news and investigative genres. Conclusions. Having analyzed the media textes in 2014 and 2015, we have delineated a tendency of increasing the number of materials on social topics in 2015. The accentuation of resources to cover social content determines a wide thematic range of materials: employment of socially disadvantaged groups of the population; their socialization; the regulation of legal relations in the society; benefits and social benefits for forced migrants, low-income families, orphans, disabled people; rehabilitation of forced migrants, disabled people; granting the status of a migrant, a disabled person, etc. Social issues are actualized in such genre forms as analytical and problematic articles, correspondence, commentary, shorts, report, interview, review articles. Prospective for further research is the tracking of the reader’s reaction to materials with social content.
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