Keywords
meanings synergy
socio-cultural sphere
How to Cite
Abstract
Introduction. The article deals with the conceptual representations of nomination, the origins of the term “cultural industries”, presents the evolution of views on nature, the meaning of this phenomenon, starting with the linguistic context and ending with the role of modern creative technologies. Relevance and purpose. The content of this concept is researched retrospectively: from the “Dialectics of Enlightenment” (1947) of M. Horkheimer and T. Adorno, which became a textbook for the study of the processes of mass culture formation and is considered as a cultural and philosophical manifesto, being the basis for further judgments about creative industry in the XX–XXI centuries.
The relevance of the research is due to the fact that nowadays in Ukraine this phenomenon is recognized as a priority for Europe and is actualized as urgent. With the aim of defining the synergetic meanings of modern cultural industries and evaluating the prospects of science in this field, their research in the linguistic context in dynamic synchrony and interactive analysis of contemporary discursive practices has become groundbreaking. Methods. To solve the tasks set in the study, we used a descriptive method which allowed establishing connections with extralinguistic phenomena on the basis of external interpretation, the principles of distribution methodology to determine the totality of all environments in which the researched element “cultural industries” occurs, content analysis as a purely journalistic method, and analysis and synthesis as a general scientific research methodology that helps to get closer to the comprehension of the concept that is analyzed. Results. The article presents the results of monitoring the materials of the “Day” newspaper (July-December 2018) related to various spheres of cultural industries, accompanied by relevant interpretations and comments. An attempt is made to determine the prognoses for further realization of the sphere of creative industries in Ukrainian realities. Conclusions. The researched material suggests that: 1) the problem discussed is relevant for Ukrainian discourse; 2) the development of the problem of creative technologies in the world, as well as in Ukraine, was significantly influenced by English documents; 3) Ukrainian scientists are attempting to assess the prospects of science in the field of cultural industries in order to determine the strategic directions of research and to forecast possible scenarios of the future; 4) the analyzed text materials of the Ukrainian newspaper “Day” give an opportunity to characterize the main directions and achievements in the field of cultural industries. As a result, it is worth formulating some of the points that could form the basis for further work on the topic: to continue the foresight research, to create focus groups, and to make prognoses of economic calculations of some projects. Concerning the scientific humanitarian approach, the notion of “cultural industry” should be clearly determined, differentiating the “fates” of culture and industry, and defining the scope of each of them without forgetting the warnings of path-breakers M. Horkheimer and T. Adorno.
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