Keywords
media text
text theory
media text studies
epistemological potential
teaching methodology
journalistic education
quality of journalism
How to Cite
Abstract
Introduction. Existential challenges dictate the need for high-quality Ukrainian journalism, and therefore, the understanding of tools for improving modern media and training specialists.
Relevance and purpose. The need to improve the work of Ukrainian media specialists by improving media education determines the relevance of the study. The purpose of the study is to study the possibilities of applying the theory of media text in teaching journalism disciplines to improve the quality of university training of a modern Ukrainian journalist.
Methodology. The main methods of exploration are general scientific methods of the empirical level, useful for clarifying the features of the components of the theory of the text, the specifics of educational courses, establishing a list of core concepts, etc. Analytical and synthetic processing of the material was carried out using analysis and synthesis, abstraction and generalization, as well as based on taking into account one's own scientific and pedagogical experience. The need to express scientific assumptions, hypothetical reasoning led to the use of axiomatic and hypothetical-deductive methods.
Results. Conceptual in the system of journalistic knowledge is the understanding of the nature, features, system and structure, units, components of the media text and phenomena related to the circumstances of its actualization. We have established that the relevant theoretical provisions should be applied in journalism disciplines focused on media text; we have identified the necessary and sufficient corpus of concepts important for the scientific interpretation of journalistic creativity; we have proposed a methodology for integrating textual provisions and terms into media education; we have formed a subject.
Conclusions. Since the nature of journalism is related to linguistic activity, the study of media text is relevant. Improving the methodological principles of teaching journalistic disciplines, taking into account the possibilities of media text studies, determines the novelty of the research. The potential value of the results lies in the fact that they are useful in an educational and applied sense, for understanding the factors of increasing the efficiency of media creativity, the social significance of the media, in solving problems related to covering sensitive topics, generating media texts using AI, etc.
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