Keywords
history of science
mass media
audience
content
Antarctica
popularization of Antarctica
How to Cite
Abstract
Introduction. Science communication remains unevenly distributed. Both practical work in science popularization and academic interest in the dissemination of knowledge have prompted this article.
Relevance of the study. This article examines the popularization of Antarctic research – where information from diverse disciplines and international researchers is woven into a single narrative – as an alternative model for the development of the global scientific environment. Consequently, the research aims to analyze this model of Antarctic science communication against the backdrop of uneven global scientific development and its subsequent impact on the popularization of science as a whole.
Methodology. The research objectives were addressed through a multi-faceted methodological approach: the historical-genetic method, used to trace the evolution of science popularization; comparative analysis, which enabled the juxtaposition of parallel models of science popularization in various societies with those in Antarctic science; counterfactual analysis, applied to identify the underlying causes of uneven development in science and the dissemination of scientific knowledge; the method of contrast, employed to propose a more homogeneous model for the popularization of science.
Results. The evolution of science popularization has been shaped by distinct historical contexts. It stems from both the strategic requirements of states to bolster technological advancement and the individual scholarly initiatives, in particular most notably eminent scientists.
Conclusions. The uneven development of global science directly affects the disproportionate process of knowledge popularization. With few exceptions, Antarctica serves as a positive example of scientific integration, fostering collaboration among states, institutions, and scientists in both research and science communication. This new perspective on the popularization of Antarctic research offers a model for a holistic approach to promoting global science.
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