Keywords
Ukrainian online media
art content
news format
genre reduction
How to Cite
Abstract
Introduction. Under the influence of external and institutional factors, both global and local, contemporary cultural journalism in Ukraine is noticeably leaning towards the news format. In journalism studies in Scandinavian countries, this trend is referred to as newsification.
Relevance and purpose. This phenomenon, its causes, consequences and specific manifestations in the Ukrainian context require comprehensive analysis. Accordingly, the purpose of this study is to use content analysis of Ukrainian online media to identify the characteristics of the genre structure of contemporary cultural content and determine how it affects the functions of cultural journalism.
Methodology. The study combined methods of observing Ukrainian cultural media discourse and analysing relevant scientific publications. This made it possible to identify a trend in the change in the genre structure of cultural media and to formulate the main hypothesis that the share of news content is increasing, while the share of art and critical content is decreasing. Monitoring online media made it possible to collect relevant empirical material, and its content analysis made it possible to interpret quantitative indicators and generalise qualitative manifestations of newsification.
Results. Based on a content analysis of 1,029 materials—441 published in six specialized art media outlets and 588 in 12 general cultural media outlets—the study reveals a predominance of news formats in cultural content, a reduction in the proportion of in-depth reviews and analytical articles, and the increasing use of news presentation techniques, including infotainment strategies.
Conclusions. The established reasons for newsification are universal and local, in particular due to the challenges of wartime. The reduction in the variety of genres of cultural journalism changes its functional capabilities and creates risks of simplifying Ukrainian cultural media discourse. At the same time, the proposed format enhances the speed of reporting on cultural and artistic events, promotes the democratisation of access to cultural information and expands the audience. An analysis of the phenomenon of the newsification of cultural content through the lens of mediatisation theory offers significant analytical potential.
References
1. Vaishenberg, Z. (2004). Novynna zhurnalistyka: navch. posibnyk /za red. V. F. Ivanova. Kyiv: Akademiia Ukrainskoi presy. 262 s.
2. Hrozna, O.(2022) Definitsiina polemika v sferi internet-zhurnalistyky shchodo poniat «zhanr» i «format» u suchasnomu informatsiinomu prostori. Ukrainskyi informatsiinyi prostir. Vyp. 2(10). S. 119-130.
3. Dreshpak, V. (2021). Zhanrolohiia zhurnalistskykh tvoriv: navch. posibnyk. Dnipro: UMSF. 186 s.
4. Zosym, O. (2025). Muzychna zhurnalistyka yak chynnyk formuvannia suchasnoho kulturnoho prostoru Ukrainy. Kultura i mystetstvo: zbirnyk materialiv vseukrainskoi nauk.-prakt. konf. Dnipro, 23 travnia 2025 r. S. 156-159.
5. Ivaniukha, T. (2025). Kinodyskurs u suchasnomu medialandshafti: aktualni keisy mediatyzatsii kinoheroiv. Obraz. Vyp. 3 (49). S. 149–161.
6. Kreih, R.(2007). Internet-zhurnalistyka. Robota zhurnalista i redaktora u novykh ZMI. K.: Vyd. Dim “Kyievo-Mohylianska akademiia”. 324 s.
7. Kultura – naipopuliarnsha tema sered podkasteriv v Ukraini. Doslidzhennia. Chytomo. 23.10.2023. URL: https://chytomo.com/kultura-najpopuliarnisha-tema-sered-podkasteriv-v-ukraini/ (accessed: 23.01.2026).
8. Lisnevska, A., Bezulik, H., Polstiankina, I. (2025). Mozhlyvosti «audiovizualnoho» v ukrainskii kulturnii zhurnalistytsi (na prykladi kulturno-mystetskykh proiektiv). Vcheni zapysky TNU imeni V. I. Vernadskoho. Seriia: Filolohiia. Zhurnalistyka. T.36 (75). Vyp. 6. T. 2. S. 394-405.
9. Nastoiashcha, K.(2025). Kultura v stani viiny. Vhoru po skhodakh, o vedut vnyz. Den. 01.12.2025. URL: https://day.kyiv.ua/article/kultura/kultura-v-stani-viyny-vhoru-po-skhodakh-shcho-vedut-vnyz (accessed: 29.01.2026).
10. Ohar, E. (2020). Knyzhkovi internet-media u konteksti kulturnoi zhurnalistyky. Derzhava i rehiony. 2020. Vyp. 2(42). S. 56-61.
11. Pidruchnyk z kros-media. (2015) / za red. I. N. Kretsu, M. Huzuna, L Vasylyk. Sybiu: Schiller Publishing House. 140 s.
12. Tymoshyk, M. (2022). Zhanry zhurnalistyky yak naukovo-praktychna problema: do provokatsii fakhovoi polemiky teoretykiv i praktykiv ZMI. Ukrainskyi informatsiinyi prostir. № 2(10). S. 14–42.
13. Tonkikh, I. (2017). Internet-zhurnalistyka. Zhanry v interneti: navch. posibnyk. Zaporizhzhia: ZNTU. 130 s.
14. Kharamurza, D. (2021). Literaturna krytyka v ploshchyni sotsialnykh komunikatsii: poniattia, zavdannia, funktsii. Obraz. Vyp. 2 (36). S. 30–39.
15. Hellman, H., Jaakkola M.(2012). From aesthetes to reporters: The paradigm shift in arts journalism in Finland. Journalism. No 13(6). pp. 783-801.
16. Kristensen N. N., From U. (2015). Cultural Journalism and Cultural Critique in a Changing Media Landscape. Journalism Practice. Vol. 9(6). pp. 760-772.
17. Kristensen N. N., From U. (2015). From Ivory Tower to Cross-Media Personas: The heterogeneous Cultural Critic in the Media. Journalism Practice. Vol. 9(6). pp. 853-871.
18. Melo J. M. , Assis, F. (2016). Journalistic genres and formats: a classification model. Intercom RBCC. Vol. 39 (1). pp. 39-54.
19. Tuchman G. (1978). Making News: A Study in the Construction of Reality. Social Forces. 244 p.
20. Wimmer R., Dominick J. (2014). Mass Media Research: An Introduction (8th ed.). Belmont, CA: Thomson Wadsworth Publishing, 2014.
This work is licensed under a Creative Commons Attribution 4.0 International License.