Journalistic blogs as a segment of the ukrainian blogosphere : historiography of research

Abstract

Introduction. The Ukrainian blogosphere has become an important platform for communication, coverage of socio-political events, and formation of public opinion in recent decades. Journalistic blogs occupy a certain place in this sphere, the role of which has increased in times of crisis (pandemic, military conflict).

Relevance of the study. As a segment of the Ukrainian blogosphere, journalistic blogs have become a subject of scientific interest for domestic researchers in the context of the transformation of the media system and changes in communication models. The purpose of the study is to analyze and systematize scientific approaches to the study of journalistic blogs as a segment of the Ukrainian blogosphere, as well as to highlight the main stages, trends, and directions of the formation of the historiography of this phenomenon in the Ukrainian media discourse.

Methodology. To clarify the state of scientific research on the problem, the following methods were used: historiographic analysis – to study the evolution of approaches, describe the stages and directions of scientific research; the method of systematization and generalization – to form a holistic picture of the development of scientific research; the classification method – to identify groups of works according to chronological, thematic and conceptual features; the analytical and interpretative method – to understand the meaning of scientific approaches and determine their contribution to the formation of knowledge about journalistic blogs.

Results. The article analyzes and summarizes scientific works devoted to journalistic blogs in the context of the Ukrainian blogosphere. The main theoretical approaches and research directions are systematized, and the stages of the formation of the historiography of the problem are determined.

Conclusions. It was found that journalistic blogs in the Ukrainian blogosphere perform the functions of informing, analyzing, and influencing public opinion. The systematization of scientific approaches demonstrates that journalistic blogs are a multifaceted object of research that combines the characteristics of a journalistic product, individual expression, digital platform, and social environment. Research perspectives include defining the boundaries between journalistic blogs and other digital media formats; analyzing the impact of blogs on the political culture of Ukrainian society.