Abstract
Introduction. The article examines the use of artificial intelligence (AI) as a factor in the transformation of media education amid changes in professional journalistic practices. Particular emphasis is placed on rethinking the role of AI in the educational process as a supportive tool for developing the professional competencies of future journalists.
Relevance and Aim. The relevance of the study is обусловлена the active implementation of AI tools in the media sphere and the lack of systematized and methodologically balanced approaches to their integration into journalism education. The aim of the study is to analyze contemporary scholarly approaches to the use of AI in media education and to substantiate the didactic potential of educational exercises involving algorithmic tools.
Methodology. The study is based on the analysis and synthesis of relevant academic sources, the generalization of Ukrainian and international educational practices, and the conceptual modeling of innovative author-developed didactic exercises with their partial approbation. The findings are analytical and descriptive in nature.
Results. The article systematizes approaches to the application of AI in journalism training and analyzes a set of educational exercises aimed at developing interviewing, genre-based, analytical, and editorial skills of students. The expediency of using AI tools is substantiated provided that AI-generated content is critically evaluated and ethical and professional standards are observed.
Conclusions. It is substantiated that the integration of AI into media education should be based on the principle of complementarity, taking into account ethical limitations and preserving the leading role of the instructor. The scientific novelty lies in combining theoretical analysis with the conceptualization and partial approbation of author-developed exercises. The findings may be used to update the content and methodological support of journalism education.
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