No. 2(51) (2026), Socio-communicative Environment: Theory and History
No. 2(51) (2026)

Features of the transformation of contemporary internet communication

Socio-communicative Environment: Theory and History
https://doi.org/10.21272/
Published 2026-10-10
Svitlana Tielietova
PhD (Philology), Associate Professor, Sumy State A. S. Makarenko Pedagogical University, Sumy, Ukraine; Corresponding author
https://orcid.org/0000-0001-7928-6811
Oleksandr Tielietov
D.Sc. (Economics), Professor, Sumy National Agrarian University, Sumy, Ukraine
https://orcid.org/0000-0001-9977-2294
PDF (Ukrainian)

Keywords

Internet communication
information society
digital environment
online in¬teraction
social interaction
interactivity
multimedia integration
hypertextuality
transformation of language norms

How to Cite

Tielietova, S., & Tielietov, O. (2026). Features of the transformation of contemporary internet communication. Obraz, 2(51), 31-44. https://doi.org/10.21272/
ACM ACS APA ABNT Chicago Harvard IEEE MLA Turabian Vancouver AMA

Download Citation

Endnote/Zotero/Mendeley (RIS) BibTeX

Abstract

Introduction. The article examines the specific features of the transformation of internet communication as an important component of the information society. It identifies changes in the organization, forms, and means of network interaction resulting from the development of digital technologies and communication platforms, as well as the growing role of users in the information environment.

Relevance of the study. The relevance of the study is determined by the rapid digitalization of the communicative environment, which has led to ongoing structural, functional, and sociocul-tural changes in online communication. The aim of the article is to analyze the specific features of the transformation of contemporary internet communication and to identify the main trends and challenges accompanying its development in the digital environment.

Methodology. The study combines theoretical and empirical methods. Generalization and systematization are used to identify the main directions of transformation in digital communi­cation; the comparative method is applied to compare traditional and network communication; observation is used to examine users’ communicative behavior; and content analysis of posts and comments in local Telegram channels is conducted to identify contemporary linguistic, sociocul-tural, and psychological manifestations of transformational processes.

Results. The study demonstrates that contemporary internet communication is characterized by changes in interaction patterns, content organization, and the roles of participants. Analysis of local Telegram channels reveals increased personalization and emotionality of communica­tion, active interaction among users, transformations in language practices, and the blurring of boundaries between private and public communication. At the same time, the digitalization of the communicative environment is accompanied by new challenges related to information reliability, manipulative influence, and social aggression.

Conclusions. The novelty of the research lies in identifying the main vectors of transforma­tion in modern internet communication based on empirical material from local Telegram chan­nels. Shifts in the modes of information presentation, the linguistic structuring of posts, and the nature of user interaction have been established.

PDF (Ukrainian)

References

1. Balovsyak, N. (2025), Internet, social networks, streaming and video. The most interesting things from the Digital 2025 report on interaction with digital technologies, Mediameiker [Mediamaker], 19 March, available at: https://mediamaker.me/najczikavishe-zi-zvitu-digital-2025-pro-vzayemodiyu-z-czyfrovymy-tehnologiyamy-16257/ (accessed 11 February 2026).

2. Buletsa, S.B. (2025), Digital identity. Analitychno-porivnialne pravoznavstvo [Analyti-cal-Comparative Jurisprudence], nо. 3, part. 1, pp. 201–205. DOI: https://doi.org/10.24144/2788-6018.2025.03.1.28.

3. Vysotska, O.Ye. (2024), Identity construction in the digital age and mechanisms of social control, Filosofiia ta politolohiia v konteksti suchasnoi kultury [Philosophy and political science in the context of modern culture], vol. 16, nо. 1, pp. 3–11. DOI: https://doi.org/10.15421/352412.

4. Haludzina-Horobets, V., Lysyniuk, M. (2022), Fact-checking technologies in countering disinfor-mation in the modern information space, Ukrainskyi informatsiinyi prostir [Ukrainian information space], iss. 10. pp. 149–154. DOI: https://doi.org/10.31866/2616-7948.10.2022.269842.

5. Diuzheva, K. (2025), The importance of local news platforms in the development of digital com¬munication in Ukraine, Visnyk Knyzhkovoi palaty [Bulletin of the Book Chamber], nо. 4, pp. 32–38. DOI: https://doi.org/10.36273/2076-9555.2025.4(345).32-38.

6. Zaitseva, S.V. (2012), Internet communication as a new form of interpersonal communication, Research on lexicology and grammar of the Ukrainian language, DNU, Dnipropetrovsk, iss. 11, pp. 45–53.

7. Zemliakova, O.O. (2010), Linguistic-stylistic characteristics of the English corporate blog genre, abstract of the PhD diss; V. N. Karazin Kharkiv National University, Kharkiv, 22 p.

8. Kutsepal, S.V. (2026), Digital identity as a phenomenon of the information society. Visnyk Nat¬sionalnoho yurydychnoho universytetu imeni Yaroslava Mudroho. Seriia: Filosofiia, filosofiia prava, politolohiia, sotsiolohiia [Bulletin of the Yaroslav the Wise National Law University. Series: Philos¬ophy, Philosophy of Law, Political Science, Sociology], vol. 2, nо. 69, pp. 145–153. DOI: https://doi. org/10.21564/2663-5704.69.357203.

9. Ohorodnik, K. (2012), Features of Internet communication, Naukovyi bloh Natsionalnoho uni¬versytetu «Ostrozka akademiia» [Scientific blog of the National University of Ostroh Academy], available at: https://naub.oa.edu.ua/2012/osoblyvosti-internet-spilkuvannya/ (accessed 10 February 2026)

10. Tielietov, O.S., Tielietova, S.G. (2024), Communication convergence of journalism and public relations, Obraz, vol. 1 (44), pp. 168–177. DOI: https://doi.org/10.21272/Obraz.2024.1(44)-168-177.

11. Tielietova, S.G. (2022), Convergent processes in the field of journalism, advertising and PR in Ukraine in global globalization processes: culture, economy, society : proceedings of the international science-pract. conference, Kyiv, 23–24 March 2022, Ed. KNUKiM, Kyiv, part 2, pp. 32–35, available at: https://kuk.edu.ua/nauka/ (accessed 10 February 2026).

12. Tielietova, S.G. (2023), Features of online journalism, in Ukraine in global globalization pro-cesses: culture, economy, society : proceedings of the international science-pract. conference, Kyiv, 22–23 March 2023, Ed. KNUKiM, Kyiv, part 2, pp. 209–212, available at: https://kuk.edu.ua/nauka/ (accessed 8 February 2026).

13. Tielietov, O.S., Tielietova, S.G. (2025), The integration of mass media into social networks as a leading trend of modern media convergence, Obraz [Obraz], vol. 3 (49), pp. 154–165. DOI: https://doi. org/10.21272/Obraz.2025.3(49)-154-165.

14. Tonkikh, I.Yu. (2017), Internet journalism. Genres on the Internet [Electronic resource], Ed. ZNTU, Zaporizhzhia, 130 p., available at: https://document.kdu.edu.ua/info_zab/061_98.pdf (ac-cessed 7 February 2026).

15. Tonkikh, I.Yu. (2023), Transformation of the functions of Telegram news channels dur-ing war, Communications and Communicative Technologies, iss. 23, pp. 89–98. DOI: https://doi. org/10.15421/292313.

16. Trapeznikova, D. (2025), Crisis of trust in the media and vulnerability to fake news, Rivni media [Media levels], 14 September, available at: URL: https://www.rivni.media/p/lmf-ims-rating-mediaspozhyvannia (accessed 12 February 2026).

17. Crețu, I.-N. (2021), Characteristics of online communication. Advantages and limitations, Sae-culum, vol. 52, nо. 2., pp. 39–44. DOI: https://doi.org/10.2478/saec-2021-0016.

18. Gladio, S., Tereshchenko, L. (2021), Challenges and perspectives of digitalized communication, Current Issues of Foreign Philology, iss. 15, pp. 22–29. DOI: https://doi.org/10.32782/2410-0927-2021-15-4.

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.