No. 2 (42) (2023), Article
No. 2 (42) (2023)

Changes in Media Landscape: the Popularity of Telegram and TikTok

Article
https://doi.org/10.21272/Obraz.2023.2(42)-6-16
Published 2023-09-09
Bogdana Nosova
PhD, Associate Professor, Educational and Scientific Institute of Journalism, Taras Shevchenko National University of Kyiv (Kyiv, Ukraine), Ukraine
https://orcid.org/0000-0002-6692-173X
Chiara Moroni
PhD, Adjunct Professor, Department of Humanities, Communication and Tourism, University of Tuscia (Viterbo, Italy), Italy
https://orcid.org/0009-0007-7010-7937
Alessandro Boccolini
PhD, Associate Professor, Department of Humanities, Communication and Tourism, University of Tuscia (Viterbo, Italy), Italy
https://orcid.org/0000-0003-2677-6897
Elisa Spinelli
PhD, Research Fellow, Radio Unitus Editor-in-Chief, Department of Humanities, Communication and Tourism, University of Tuscia (Viterbo, Italy), Italy
https://orcid.org/0009-0001-7791-3436
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Keywords

TikTok
content
media
misinformation
video

How to Cite

Nosova , B., Moroni, C., Boccolini, A., & Spinelli, E. (2023). Changes in Media Landscape: the Popularity of Telegram and TikTok. Obraz, 2 (42), 6–16. https://doi.org/10.21272/Obraz.2023.2(42)-6-16
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Abstract

Introduction. This article continues the interdisciplinary study of traditional and new media: their complementarity and instrumental combination, as well as narrative interactions and communicative coexistence. In Ukrainian segment, this topic is studied fragmentarily. In some areas, we will rely on the experience of Italian media. Ukrainian high-quality convergent newspapers and one of the oldest Italian newspapers “Corriere della Sera” were reviewed. It is also about those TikTok studies in the English-speaking world, which are absent in the Ukrainian academic environment.
Relevance of the study. In a situation where the number of printed newspapers is decreasing and the popularity of Telegram and TikTok is increasing, there is a need to conduct a synthesized study of this issue. This is the innovation of the research. Thanks to this approach, it was possible to confirm our hypothesis about the need for a national newspaper as a convergent media.
Methodology. The method of scientific analysis was used in the review of Ukrainian and Italian media. This made it possible to identify the features of the content of these media and make their comparative characteristics. Techniques of discursive analysis were used to describe studies of Telegram channels and TikTok. This provided an opportunity to analyze the state of print media and security challenges associated with the growing popularity of services as Telegram and TikTok, and the use of these platforms to popularize convergent media.
Results. Thanks to the use of the inductive method, it was possible to analyze existing international studies of these social media, thereby introducing new concepts into academic discussion. The article reflects the state of the Ukrainian segment of TikTok and the problematic nature of its study. At the same time, the use of this service by people with special educational needs is being studied. When writing the article, the materials of the Ivan Fedorov Book Chamber of Ukraine, Kyiv International Institute of Sociology sociological surveys, and research on social media by US scholars were analyzed and used.
Conclusions. The conclusions are focused on the need to have a newspaper as part of the state’s image, as a provider of quality analytics, meaningful opinion journalism, and verified news. The article also emphasizes the need for further study of TikTok’s communication capabilities and its functional features. Attention has been drawn to the safe use of the Telegram channel for news reporting.

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