Keywords
image
US intercultural communication
public diplomacy
Ukraine
How to Cite
Abstract
Introduction. Intercultural communication is a powerful tool of public diplomacy in the conditions of hybrid wars of the XXI cent. In the USA, the national identity of different ethnical groups complements the overall cultural diversity. Ukrainian contribution to American society is remarkable as a result of the professional realization of individuals and the proactivity of Ukrainian communities and organizations. This study is a continuation of my aspirations to present Ukraine as an independent sovereign state, Ukrainian culture and media in international communication.
The relevance of the study is due to the fact that in a globalized and multicultural environment it is necessary to develop certain communication skills for effective interaction with different peoples. The purpose of the study is to show the presence of Ukrainian culture in the US media and communication landscape and demonstrate public diplomacy as a “soft power” to debunk myths about Ukraine.
Methodology of this research is based on comprehensive and systems approaches. Methods of analysis and synthesis, observation and survey, induction and deduction are applied. General trends regarding the Ukrainian presence in the the US intercultural communication were defined via series of developed questionnaires, focus group discussions, and the monitoring of the US media.
Results. US intercultural communication with its own peculiarities are open for new contributors. Ukrainian impact became much more obvious during Russian-Ukrainian War, especially since full-scaled invasion Feb. 24, 2022. US universities play a prominent role on the development of cross-cultural communication studies giving the opportunity to international students to present their own cultures.
Conclusions. Ukrainian diaspora in the US made a prominent contribution into the US intercultural communication by saving national traditions and identity. Image of Ukraine in the US media is positive. Americans support Ukrainians in their fight for freedom and democracy. Cultural Ambassadors’ mission of the myth debunking is finally fixed in the American people mind truth narratives about Ukraine which is a part of European civilization.
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