Keywords
new mass media
mass media typology
«traditional & new» mass media dichotomy
binarisms
How to Cite
Abstract
Introduction. In national and foreign scientific discourse, we encounter various criteria for the mass media classification within the structural and functional approach, but the research vocabulary as well as classification criteria indicate ambiguity in the interpretation of concepts and lack of the unified, established procedure for their distinguishing for research purposes.
Relevance of the study. In the context of the subject of our study, we will focus on the distinction of media applying the synthetic criterion, according to which they are classified, on the one hand, depending on technology and information mechanisms/structures of their production and information dissemination, and, on the other hand, in view of the period of their origin, i.e. the classification is based on civilizational factor, promoting the development of technical platforms/tools/technologies/systems of production and distribution of mass media content.
The aim of the research is to study the phenomenon of binarism of «traditional & new» mass media in modern foreign and Ukrainian scientific discourse.
The research methodology lies in solving the tasks using the methods of analysis of theoretical sources, comparison, generalization, as well as the methods of system analysis, grouping of data, theoretical learning.
Results. Thus, it can be noted that in foreign scientific discourse the following binarisms are most often used to define the typology of media by synthetic criterion, according to which they are classified, on the one hand, depending on technology and information mechanisms/ structures of their production and information dissemination, and, on the other hand, in view of the period of their origin, i.e. the classification is based on the evolution of human genius, which led to the development of technical platforms/tools/technologies/systems for the production and distribution of mass media content: traditional (old)/new (digital, nontraditional), where the traditional (old) ones, in the context of mass media, include press, radio and television. In general, the Ukrainian scientific discourse does not differ from the foreign one in this regard, but here we encounter the classification of all mass media into traditional (old, classic) / new (digital, latest, online, electronic, networking).
Conclusions. The novelty of the study lies in the analysis of «classic & new» mass media binarism in foreign and national scientific discourse, as well as in the attempt to classify mass media applying the synthetic criterion, according to which they are classified.
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