Foreign experience of PR-specialists’ preparation: lessons for Ukraine

Abstract

Introduction. There are main problems which are connected with the novelty of public relations specialty in Ukraine and the absence of the most experts’ desire to share their knowledge due to the unattractiveness and the lack of profit in teaching within the country. The necessity of scientific activity in the public relations sphere and the need of filling information content by own scientific materials in PR is accentuated. Aim is to the analysis of foreign experience of specialists’ preparations in the public relations sphere in the higher school with the aim of creation its own Ukrainian standard of PR-education. Method. The purpose, object and subject of research determine the basic methods. The solution of the formulated tasks requires the involvement of comparative and descriptive methods, methods of analysis and synthesis. In addition, the historical-genetic method was used to highlight key aspects of the worldwide PR-education experience, and the contentmonitoring method to analyze and identify the main lessons for building a Ukrainian model of education in public relations. Results. The segments of world-wide experience of training PR-specialists are outlined and considered, and this necessitates further research in this direction, which not only enriches scientific discourse and methodological apparatus, but also determines new educational perspectives during the preparation of PR-specialists in the high school of Ukraine on at the present stage. Conclusions. The article is dedicated to Some aspects of American, European, Asian and Arabian-Muslim standards of the higher education in the public relations sphere is considered, which give the reason to Ukrainian scholars theorists and scholars practitioners put the peculiar attention on the cultural-historical and regional contexts in preparing PRspecialists in the higher education establishments on integrative and interdisciplinary basis of educational standards, development its own methodological and scientific school of PR, synthesis of traditional and innovative methods of studying and, in the connection with it, on material and financial support of the educational process.