Ukrainian woman on the pages of glossy periodicals

Abstract

The aim of the study is to define the main features of Ukrainian woman on the pages of glossy periodicals in Ukraine, particularly those magazines, which are appointed for women audience. Some modern magazines are selected as a research object, such as «Zhenskyj zhurnal New / Woman magazine», «Apriori», «Chercher la femme», «Magic Woman», «Woman magazine», «Nova», etc.
Methods. In the process of watching of changes at the media market of Ukraine in the last few years a monitoring method gave an opportunity to select and analyze the segment of glossy editions, concentrating attention on periodicals for women. The method of analysis of content is chosen for determination of basic concepts-nominations for description of women. Methods of observation, analysis and generalization allowed to outline basic characteristics in women’s portrait on the pages of the modern glossy magazines.
Results and conclusions. The review of glossy woman magazines in Ukraine defined a few tendencies, both in the aspect of the semantic filling and also in linguistic-cultural and national reflection. Unfortunately, national codes, in particular mentally-identification and communicative often remain out of practice of functioning of the marked type of the press. The foreign titles prevail among the new printed media; Ukrainian-language media production is presently absent in this segment. Informative women’s resources in Ukrainian are tested now in a network communication. The portrait of the Ukrainian woman is stipulated by some features: she is confessed in the society, popular enough and public personality; the main characteristics are «beautiful, happy, beloved, successful and self-realized».