Keywords
communication technologies
manipulation in online media
medical blogs
health
medical education
healthy lifestyle
mental health
How to Cite
Abstract
Introduction. The impact of medical blogs on public health is evidenced by their ability to reach diverse social groups. Video blogs on YouTube are popular among young people who prefer visual content, while older audiences are more drawn to text-based blogs on specialized platforms or those that provide detailed explanations.
Relevance and purpose. The development of information technologies in the 21st century has led to the emergence of new forms of communication, including blogs. Medical blogs, as a phenomenon of the information society, have become an important element of the digital space, combining the functions of information dissemination, education, and communication. The article aims to elucidate the distinctive characteristics of medical blogs within the contemporary information society and to examine their influence on public health and the promotion of healthy lifestyles.
Methodology. To examine contemporary approaches to the study of the phenomenon of medical blogs, the analytic-synthetic method was used. For this purpose, a survey method was applied, in which 194 respondents voluntarily participated. Their responses were analyzed and systematized using statistical methods and content analysis.
Results. In 2024-2025, we invited those interested to take part in a survey and answer several questions. The proposed survey will be an interesting addition to a number of materials on the relevance of preparing medical blogs on various platforms, the characteristics of an important segment in the training of a medical specialist and the development of his professional qualities.
Conclusions. The analysis of medical blogs regarding their role in disseminating reliable information and shaping the health of the population has shown their significance in the information society. First, quick access to information and simplicity of presentation are paramount, as they provide information about health and contribute to medical education. Second, medical blogs have a wide audience, but their relevance depends on the quality of the content, ethical issues, etc.
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