Keywords
radio “Kultura”
public broadcaster
problem-thematic dominants
media consumption
Abstract
Introduction. Radio “Kultura” is a producer of musical intentions, a translator of traditions and innovations in modern musical art. The musical content of the analyzed media is characterized by a multifaceted musical palette. Informing about musical events and processes, radio “Kultura” becomes a unique platform for the actualization of musical culture, public discussion of musical issues, formation of worldview orientations and musical requests of the audience.
Relevance and aim of the research. The relevance of scientific research is determined by the absence of research into the musical content of radio “Kultura” in the modern scientific discourse.
The aim of the articles is to analyze musical content radio “Kultura” in the focus of the problem-thematic paradigm and media consumption.
Methodology. While carrying out the research, general philosophical and general scientific (theoretical, empirical) methods were used, in particular, the method of terminological and conceptual analysis, analysis of scientific literature, synthesis, induction and deduction, generalization, monitoring, content analysis, online surveys, statistical analysis.
Results. It has been clarified definition the concept of “musical content”. The problem-thematic range of materials was analyzed. An online survey was conducted of reception the audience musical content of radio “Kultura”.
Conclusions. Having analyzed the music content of radio “Kultura”, we identified the main thematic groups: news of the musical life of Ukraine, the most important events in the field of world music, stories about outstanding musical figures, musical genres and styles, trends in the music industry at the local and global levels, cultural and musical events, innovations, etc. In the analyzed media, the problems of the functioning and transformation of folk music, the connection of the author/performer with other participants of the musical ecosystem, pricing in the industry, age and gender discrimination in show business, music piracy, etc. are actualized. The results of the survey state that the respondents choose radio “Kultura” consciously and rationally, taking into account the quality of the musical content, the reputation of the media, and thematic priorities. Musical content partially meets their informational expectations.
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