Abstract
The article identifies the features of the post-truth phenomenon in the Ukrainian information space, in particular, the specifics of presenting information are substantiated. The relevance of the study is that today society often shows its inability to think critically, select, analyze and verify information, distinguish facts from lies and manipulation, that lead to the victory of post-truth in Ukraine. The purpose of our study is to investigate trends and outline problematic aspects of the functioning of the posttruth phenomenon in the Ukrainian information space. It has been found that with the rapid development of multimedia technologies, information overload, arises a situation that determines our perception and thinking – the post-truth. It is determined that today the factuality gives way to interpretations, interpretations, prejudices.The authors argue that еhe most productive post-truth response strategy is to restore trust in public institutions and to involve as many information consumers as possible in counteracting fakes, misinformation based on ethics.
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