Scientific publications examine and analyze the various uses of manipulative techniques in online and social media, news websites, and positive media approaches to creating effective mobilization communication in Ukraine. They also explore social narratives as a tool for shaping historical memory, the media representation of the Bible, socio-communicative technologies in the national telethon «United News», content from the period of the Revolution of Dignity, the transformation of Chinese tourism media, trends in the development of the non-fiction literature market, ethical aspects of social advertising, methodologies and technologies for teaching specialized disciplines, and more.