No. 1 (47) (2025)
Issue Description

Scientific publications examine and analyze the various uses of manipulative techniques in online and social media, news websites, and positive media approaches to creating effective mobilization communication in Ukraine. They also explore social narratives as a tool for shaping historical memory, the media representation of the Bible, socio-communicative technologies in the national telethon «United News», content from the period of the Revolution of Dignity, the transformation of Chinese tourism media, trends in the development of the non-fiction literature market, ethical aspects of social advertising, methodologies and technologies for teaching specialized disciplines, and more.

6–18
TYPES OF MANIPULATION IN ONLINE MEDIA AND SOCIAL NETWORKS
PDF (Ukrainian)
117-125
THE UKRAINIAN NON-FICTION BOOK MARKET DEVELOPMENT PECULIARITIES IN THE CONTEXT OF A FULL-SCALE WAR
PDF (Ukrainian)
126-132
ETHICAL DISCOURSE IN SOCIAL ADVERTISING: THE BALANCE BETWEEN INFLUENCE AND MANIPULATION
PDF (Ukrainian)
133-143
COMPLIANCE WITH NEW LANGUAGE NORMS BY UKRAINIAN NATIONAL AND REGIONAL MEDIA (COMPUTER ANALYSIS)
PDF (Ukrainian)
144-152
MEDIA AESTHETICS AS A UNIVERSITY EDUCATIONAL COMPONENT
PDF (Ukrainian)
153-167
THEORETICAL FOUNDATIONS OF THE STUDY OF SOCIOPSYCHOLOGICAL MECHANISMS OF THE FORMATION OF THE MEDIA BEING OF THE INDIVIDUAL
PDF (Ukrainian)
168-182
FROM THE ARCHIVE OF HRYHORIY NUDGHA
PDF (Ukrainian)
183-188
FROM THE COHORT OF UKRAINIAN PATRIOTS: OLENA TELIGA
PDF (Ukrainian)
19-26
POSITIVE MEDIA APPROACHES TO CREATING EFFECTIVE MOBILIZATION COMMUNICATIONS IN UKRAINE
PDF (Ukrainian)
27-34
REGIONAL MILITARY MEDIA DISCOURSE: A STUDY OF SOCIA NARRATIVE THEMES (BASED ON THE LOCAL MEDIA «TRYBUNA»)
PDF (Ukrainian)
35-43
INFORMATION POLICY OF UKRAINE: CONTENT AND THEMATIC CHARACTERISTICS
PDF (Ukrainian)
44-58
THE BIBLE AS MEDIA: A COMPARATIVE ANALYSIS FROM A SOCIAL COMMUNICATION APPROACH
PDF (Ukrainian)
59-68
MANIPULATIVE TECHNOLOGIES IN THE NEWS CONTENT OF LOCAL WEBSITES
PDF (Ukrainian)
69-77
TELEGRAM NEWS CHANNELS AS A NEW TYPE OF INFORMATION TECHNOLOGY OR WHAT THE AUDIENCE’S TRUST IS NOW BASED ON.
PDF (Ukrainian)
78-88
THE SPECIFICS OF APPLYING MODERN SOCIAL AND COMMUNICATION TECHNOLOGIES IN THE NATIONAL TELETHON «UNITED NEWS»
PDF (Ukrainian)
89-98
LOCAL TV CHANNEL AS A CONVERGENT MEDIA (ON THE EXAMPLE OF ‘DNIPRO TV’ TELEVISION COMPANY)
PDF
99-107
INFORMATION AND COMMUNICATION FEATURES OF COVERING THE EVENTS OF THE REVOLUTION OF DIGNITY (2013–2014)
PDF (Ukrainian)
108-116
TRANSFORMATION OF CHINESE TOURISM MEDIA IN THE SOCIAL MEDIA ERA
PDF